<aside> ππ» Hey there! Iβm Yu, a curiosity-driven product designer who blends strategy, research, and design to help companies grow from idea to product and from product to business. I see design as a way to make complex systems accessible and sustainable β aligning people, product, and business. Feel free to check out my projects below.
πͺThe portal to my old (self-coed π©π»βπ») portfolio website.
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<aside> π§ Part of the page is still under construction. You are always welcome to come back and check the latest version!
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I started my design career at a tech consultancy transitioning into a SaaS business, where I helped shape two core products from scratch. I thrive in early-stage environments β working closely with founders, engineers, and marketers to bring ideas to life fast, test hypotheses, and translate complexity into clarity.
I hold an MSc. degree in Designer for Interaction from TU Delft.
π§Β Contact: [email protected]
I am self-learning front-end development to hand code my portfolio website. And here is what I have learned from this experience.
I am running a youth community (θ·δ½ ζιΏ GrowithU) thatβs based in the Netherlands. It aims at translating psychological and behavioral scientific knowledge into actionable insights and spreading them in the form of interactive workshops, round-table discussions, and explorative trips.
I am doing some informal research on the pioneers of computing in the 1960s and 1970s. To start with, I drew this diagram to have an overview of all the pioneers whose minds I would like to dig into.
Your job is to wake up and find ways of criticizing the stuff that seems normal. That is the only way out of the soup. You have to go against your genetic impulses to try and learn the environment around you. ββ Alan Kay, How to Invent the Future
The projects I did yesterday made me who I am as a designer today. (coming soon β¦)
I see writing as a way to sort out thoughts. (coming soon β¦)
My brain always craves new knowledge. (coming soon β¦)